The monetization
stack for casual
gaming, at scale.
A managed ad stack built only for gaming sites. We earn a share of revenue, so we earn more only when you earn more. Our yield team knows gaming audiences and vets every demand partner. And you see what every placement earns in transparent reporting.
- Free revenue estimate
- No commitment
- 2 business day response
¹ How we measure. Average RPM increase across publisher sites that went live with Yolla, comparing each site's RPM before Yolla with its RPM after 60 days live. Revenue recovered from ad-blocking sessions is included, because it is real revenue.
Casual game sites face three problems generic ad setups miss.
THE REVENUE GAP
Loyal audiences. Undermonetized inventory.
Casual game sites have time-on-site and visit frequency that most publishers can only envy. The audience is engaged. The revenue rarely reflects that: generic ad partners price your inventory like any other web traffic, leaving the real value on the table.
AD-BLOCK PENETRATION
Gamers block ads far more than general web traffic.
Blocked sessions usually earn nothing. We recover part of that revenue with first-party tools tuned for casual gaming, designed to keep the player experience intact.
PAGE SPEED + CORE WEB VITALS
More ad revenue shouldn't cost you page speed.
Page speed and Core Web Vitals feed search rankings, and a careless ad setup drags them down. We reserve space for every slot, lazy-load ads below the fold, and refresh only units that are in view, so ads arrive without pushing your games around.
From estimate to live tag in three steps.
Tell us about your sites
Share your sites and monthly traffic. We estimate what your inventory could earn and reply within two business days, with no obligation.
We build your custom ad stack
Our team compiles a publisher-specific configuration tuned to your audience, your game genre, and your traffic mix. Your tag is typically live within 48 hours of approval.
You watch your yield climb
We manage demand-partner performance, ad format optimization, and revenue recovery continuously. You retain full dashboard access to every metric.
Questions we hear
most often.
Why do casual game sites under-monetize even with high engagement?
Generic ad partners price casual gaming inventory against benchmarks built for news sites and content blogs. Your audience is loyal, returns daily, and plays in long sessions, but standard demand priorities don't reflect that. The fix is vertical-specific demand curation: routing your inventory to partners who value gaming audiences correctly.
Ad blocking is high on our traffic. Is it even worth running ads?
Blocked sessions are a recovery problem, not a loss. Casual gaming audiences block ads at roughly 30–45%, against 15–30% on the general web, but part of that revenue is reclaimable with first-party recovery tools. Our recovery layer runs inside the page, restores ad delivery, and is designed to add revenue back without degrading the gameplay experience.
Won't more ads hurt our Core Web Vitals and Google rankings?
They usually do, when the ad setup isn't built with them in mind. Ads that load all at once, shift the layout, or refresh on a blind timer weigh on Largest Contentful Paint, Cumulative Layout Shift, and Interaction to Next Paint. Our delivery loads ads asynchronously, reserves space for every slot, lazy-loads units below the fold, and refreshes only ads that are in view.
Your players are worth more than the open market pays.
Tell us about your sites. We'll estimate what your inventory could earn and reply within two business days. No commitment to request an estimate.
On core casual-game site types like these, revenue lift commonly runs 150–300% after six months with Yolla.
Crossword & word sites
Typical starting point
Usually a single demand source, a daily-return audience, and puzzle pages that hold a reader for a long solve.
With Yolla
Header bidding puts competing demand on every impression, and viewable refresh earns from the long solve time without adding ad slots.
Profiles summarize typical outcomes by site type. Individual results vary.